"Old People don't use eMail, and Millennials don't read paper"
Do you agree or disagree with this statement?
I was on a call the other day speaking with a Client about their marketing, and that is what she said to me. So I asked her why she thought that way, and unfortunately she didn't have any really good answer.
The thing is that based on this misconception, this misunderstanding, this way of thinking without any real hard facts, she, and many others, including maybe even you, are structuring your marketing around this.
It is shaping how you get in touch with people, what you use for Marketing, where you spend your dollars, and it is affecting your overall results.
As a Marketing Consultant, and Strategist, I find it my responsibility to dispel these myths so I can help you achieve more success.
Instead of sugar coating, or saying what the "Jones" want to hear, I tell it how it is. I want you to succeed, I want you to beat your competition at every turn, I want to help you build more #MindShare, because it always equals more market share.
This is about using the right channels, to deliver the right message, to the right audience. This is about really knowing what works, what doesn't, and why.
In this Episode, I am busting the myth that "Old People don't use eMail, and Millennials don't read paper".
And I have to say, after I delivered this on stage in front of a live audience, I was even more compelled by my own presentation (lol) about the realities around this topic.
Want to discuss your marketing strategy in more detail? Just get in touch with me!
The MindShare PodCast is sponsored by KiTS Keep-in-Touch Systems, and is a Founding Member of the Industry Syndicate Media Network.
Please subscribe, rate the show, and share your thoughts by leaving a review. You can also get more #MindShare on Facebook @MindShare101 and Instagram @davidgreenspan101. Check out YouTube #MindShare101, and http://www.mindshare101.com and http://industrysyndicate.com/
If you would like to be a guest on the show, or know someone that should be a guest on the show, please get in touch anytime!