How to Build Your Brand, and the importance of Consistency, with Special Guest Chiyoko Kakino, Vice President of Marketing for Century 21 Canada.

A Brand is not a set of colors or a logo. A Brand is about #MindShare...being top of mind. 

Do people think of you, when they think of what you do? How do people perceive you? How do you carry yourself, how do you do business? It is so much more than just the logos and the colors.

Branding is the overall of YOU, and includes all of the above. Just because you get a logo, or new branding, or new photos, or a website or whatever, it doesn’t mean you automatically earn success. 

As we approach the final Quarter of our Year, now is an ideal time to review your Brand. Does it need a refresh, an overhaul, should it remain just the way it is?

My Guest on this Episode has more than 25 years of national and international experience in brand management, market research, new product development, earned media, PR and advertising, and she incorporates a fresh approach to marketing.

She is the Vice President of Marketing for CENTURY 21 Canada® and is responsible for implementing the new brand identity for C21 in the Canadian market revitalizing every touch point of the entire brand experience.

In this Episode we break down what a Brand really is, how to review yours, and how to consistently build #MindShare, ultimately driving your success.

The MindShare PodCast is sponsored by KiTS Keep-in-Touch Systems, and is a Founding Member of the Industry Syndicate Media Network.

Please subscribe, rate the show, and share your thoughts by leaving a review. You can also get more #MindShare on Facebook @MindShare101 and Instagram @davidgreenspan101. Check out YouTube #MindShare101, and http://www.mindshare101.com and http://industrysyndicate.com/ 

If you would like to be a guest on the show, or know someone that should be a guest on the show, please get in touch anytime!