It's a fact...have you heard me say this before...lol...it's a fact that 70-90% of your business comes from your contact list, those people who you already have an existing relationship with.
Real Estate sales don't come from strangers...at least for the most part. I know some people will credit online lead generation or social media advertising for driving a ton of leads their way, but they don't usually mention how much they've spent to get those, what kind of budget they're working with, or if they have a team of people who help them.
Not everything is for everyone, and yes certain things will work better for some, while not for others.
But, it is a fact, for the tens of thousands of conversations I have had with Realtors over a decade and a half working together, I can say with complete certainty that the majority of Realtors will always claim "Repeat and Referral" as their main source of business.
We also know that in this business, it's a people business, and we really enjoy being with people. We enjoy being with people a lot more than we like adding those people into our database, but that's just it right there. By adding them into the database to build your contact list, all you then have to do is build a relationship over time, and you will have the opportunity to earn their business.
So many Realtors have a hard time marketing themselves and trying to figure out what's the best way to drive business. So on this Episode we get into a real deal conversation about 'How to Power Your Business through Relationship Marketing' with my friend Shannon Milligan.
She’s a National Speaker, an Associate Broker, and Owner of RVA Home Team brokered by eXp Realty.
She is the Co-Founder of the successful Snappack Real Estate and Marketing Media Group on Facebook, as well as a co-founder of REMM, a marketing mastermind for Realtors.
And she has a passion for marketing and relationship building, just like me!
The MindShare PodCast is sponsored by KiTS Keep-in-Touch Systems, and is a Founding Member of the Industry Syndicate Media Network.
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