Has the business of Real Estate really changed much? I mean from 20-30yrs ago, even 40-50 years ago?
You're probably thinking I'm crazy to even ask that. But think about it - what has really changed? I mean yes there's a whole bunch of new tech tools available, and so many more ways to market ourselves...yes a lot has changed.
But has the way we actually earn the business changed much? It's always been a people business, and it still is today. We always needed to build relationships with people back then, and we still need to today. To truly earn the business, its all about the real connection.
So, really, there are just a million more options for how to connect and market ourselves, but how we get the business remains the same.
This is where the problem comes in. With so many options to choose from, which one is the right one? And my question directly to you is, once you think you know which one is right, have you budgeted to see if you can afford it, and have you planned all of the other support tools you need to put in place around it? Have I totally confused you yet? lol
My father owned a Real Estate Brokerage when I was young, I spent the first 20yrs of my life hanging out there. So I remember how they did it "back in the day". I have also spent the past 16yrs of my life talking to, and learning from thousands of other Realtors every day, and I'd like to consider myself someone who knows whats up with today's new school strategies.
I believe to survive and win today, its all about mixing the old with the new.
My guest on this weeks episode grew up very much the same. Learning the business first-hand from his father, he learned the old-school fundamentals of salesmanship, from door knocking and cold calls to scripts and dialogue.
Combined with his passion for the latest tech and social media, he has created a blend of high-tech and high-touch that allows him to regularly sell $1M+ homes in the East Bay.
He has over 18 years in the business and 450,000+ cold calls under his belt.
Joining me to talk about 'Realtor Marketing Channels that Drive More Business' is Realtor, PodCast Host, and Speaker - Greg McDaniel.
The MindShare PodCast is sponsored by KiTS Keep-in-Touch Systems, and is a Founding Member of the Industry Syndicate Media Network.
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