Branding. Its thought that this boils down to a logo and a set of colors.
But it is so much more than that. To have a successful brand we need to go beyond the surface level marketing, and we need to dig deep into understanding who our Audience is, so we can deliver the value they need.
By delivering the right message across the right channel, combined with building relationships one client at a time, and a whole lot of consistency, we can achieve just that.
This is why in today's world of information overload, stepping beyond the "typical" channels will always prove to be an asset.
The day of the "Influencer" is alive and well. Many people take this concept way too far, and others leverage it to create a personality for their Audience to connect with rather than a Company.
Real Estate is a business of Relationships, and giving someone the ability to connect with you as a person is integral, and the fact that they will look you up online before meeting you, is a reality.
On this Episode of The MindShare PodCast my friend James Milonas, aka James Lewis, aka James in the City joins me to talk about 'How to build a Successful Lifestyle Brand in Real Estate'.
He sells Luxury Real Estate in Toronto, he is an active supporter of over 30 charities here in the city, and he’s been featured on HGTV’s Open House Overhaul.
He uses social media as an integral part of his real estate business, and credits 20 deals a year to Instagram alone.
He is also the Founder of the Real Estate and Lifestyle Brand - James in the City.
You can follow him on Instagram @thejamesinthecity
I want you to take notes about what you learn today, then find your own way to interpret the information, and incorporate it into your business. If you have any questions after this episode, just reach out to me.
The MindShare PodCast is sponsored by KiTS Keep-in-Touch Systems, and is a Founding Member of the Industry Syndicate Media Network.
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