The MindShare Podcast

How To Create Content That Opens Doors For You, with Special Guest – Content Producer, Jonny Goldmaker

October 27, 2023 David Greenspan Season 5 Episode 254
The MindShare Podcast
How To Create Content That Opens Doors For You, with Special Guest – Content Producer, Jonny Goldmaker
Show Notes

He Co-founded, Developed, and Grew an original giftware company, selling to over 250+ mom-and-pop shops, major retailers nationwide and direct to consumer.

He is a pioneer in the world of YouTube, playing a key role in bringing in over $2 million in Brand Partnerships for a hit show that has almost 7 million subscribers

And he has 20+ years of experience in DRIVING GROWTH for both Companies and People through creative content solutions

He says – “I’m like a bellhop. I open doors."

Joining me on this episode of the Mindshare podcast is Content Producer – Jonny Goldmaker.

5:16 *so who is Jonny Goldmaker… tell us more about what you’ve accomplished so far?

8:03 *a YT channel with close to 7 million subscribers… another with over 1 million… how??

11:07 *what’s the trick to achieving that kind of growth… should we even be focused on those kind of #’s?

 17:02 - *what’s your take on the word “perfection” when it comes to content creation… and would you say done is better than perfect?

21:12 *how do we know what our audience wants to see/hear/watch from us?

22:14 *where does someone start when it comes to making content… how do we come up with ideas?

28:48 *how do you suggest we stay up to date with trends, and is there a trick to converting that into our own content so we have even more to share?

34:36 *any tricks to creating headlines that grab attention so people will actually consume?

39:54 *what about the time involved… what kind of consistent structure do you recommend around planning, and calendaring?

45:52 *what about the channels, what do I do with the content, and do I need to adapt it differently to the different platforms?

52:16 *what about tracking analytics, what kind of expectations we should have?

54:09 *how do we measure success?

56:27 *how do you manage negative feedback, comments, criticism around something you’ve said/posted?

58:30 *How do you know it's been a successful day for you?

1:01:50 *What final words can you share with anyone to help them get out there and build mindshare so they can get more market share?

Thanks for tuning in to this episode of The MindShare PodCast with Content Producer – Jonny Goldmaker, as we talked about -  How To Create Content That Opens Doors For You.

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