She is the Founder & CEO of Londono Realty Group Inc, one of the largest residential real estate brokerage firms in Montreal, with over 100 real estate agents.
Founded in 2007, they primarily focus on residential purchases and sales but also offers a vast number of real estate services, including commercial transactions and retail leasing.
With a background that includes an honourable discharge from the Canadian Armed Forces and a degree from McGill University, she and her family also starred on the syndicated television show “The Property Shop” on the HGTV USA Network.
Determined to share her real estate stories and experiences with the world, she published her first book, "Real Estate Unfiltered,” in 2017.
Outside of her success in the professional world, she has taken a leadership role in numerous philanthropic causes and non-profit organizations. She established the Londono Pinto Gratitude Bursary, for students with special needs, and she is also on the board of The Shield of Athena - a non-profit organization for victims of family violence.
With over 20 years of experience in the real estate industry - and along with her partner, colleagues, and family, she has helped build Londono Realty Group into a billion-dollar real estate brokerage, making it one of the most successful independent brokerages in the country.
Joining me on this episode of the Mindshare podcast is Founder & CEO of Londono Realty Group – Tatiana Londono.
4:58 - You said: “money isn’t everything… but it is… to a degree”… what does this really mean to you?
10:34 - “you have every single tool available to you to get out of a place you don’t need to be in”... what are those tools in your mind?
17:27 - You have almost 3 million followers on TikTok and over 200,000 on Instagram, you’ve built a billion dollar real estate company… what was the absolute first thing you did to start building mindshare?
22:14 - was that your aha moment?
24:37 - how long did it take you to make your first $100k… and what would you say the average is for anyone who just got in?
30:26 - what about anyone who’s been in the biz for 5yrs already… but not experiencing that real growth they’re looking for… what should they be analyzing about their business so they can grow their income to their next level, of say even a million a year?
34:49 - what are your daily non negotiables?
46:17 - how did you get so comfortable on video?
50:46 - how do you come up with content each day, and do you do your own editing?
51:37 - what do you say to anyone who is scared, shy, fearful, or just downright not interested in leveraging video marketing… or even social media for that matter?
54:29 - do you believe print marketing still works?
54:46 - is video content the be all and end all of your advertising… or what else do you do, and what do you believe everyone needs to do to build mindshare?
1:04:01 - how do you know it's been a successful day for you?
1:06:43 - what final words can you share with anyone to help them get out there and build mindshare so they can get more market share?
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