Consumers buy/buy-in emotionally, then justify their decisions logically. They can’t tell you what they want, but they can tell you what they don’t want and, more importantly, what they value. Using creative business strategies to turn their insights into traction for brands - via compelling stories that surprise and delight - is what he spends his days trying to achieve.
He believes that the most effective and awe-inspiring work comes from simple ideas executed in simple but elegant ways. The process itself is anything but simple or elegant. Fortunately, he loves this sort of challenge. In fact, he lives for it.
He’s had the pleasure of struggling over simple and elegant solutions for clients like Carfax, Denny’s, Delsey Luggage, Precision Tune Auto Care, and Music & Arts to name a few and has had the pleasure of being recognized more than 100 times for the effort – including one textbook mention, which he’s particularly proud to call his own.
He shares this great quote by Henry Ford: “If you asked people what they wanted, they would have said faster horses.”
You can learn more by following him on Tik Tok and Instagram @brandbosshq
Joining me on this episode of Season 6 of The MindShare Podcast to discuss How to Build Your Brand in 2024, is Chief Creative Officer & CEO, the brand boss himself - Bill Harper.
6:24 *bcan you share a little more about what you do on the day to day so everyone knows why you and I are here together today?
9:02 *does a lot of your new business come from TikTok?
14:21 *how do I show you my magic trick if I shouldn't be talking about my features and benefits ... how do I prove I can solve your pain point if I shouldn't just talk about it, but you haven't yet said you want to see it... is the answer to promote testimonials... proof of concept... and even then how do you stay away from the "look what I did"
19:42 *why should we have a brand… why should we be focused on building our brand… what’s the reason for it… and how would you define a brand… is this just a set of logos and colors along with a fancy picture of ourselves?
24:16 *tell us more about the concept of AIDA... more importantly why does everyone need to understand this process/acronym?
31:17 *why do I need to know who my target audience is, and as a REALTOR how do I figure that out when really my clients can be anyone with a roof over their head?
38:56 *which communication channels should I be focusing on regularly?
42:33 *what’s the best way to use social media to build my brand right now?
44:11 *what’s the best trigger point to cause a message to resonate... people operate on emotion... how do we translate this through our messaging to evoke reaction?
48:27 *chat gpt yes or no?
55:27 *tell us more about the importance of consistency... James Bond
57:56 *how do you know it's been a successful day for you?
59:23 *any final words of wisdom to share so everyone can get out there to build more MindShare so they can get more market share?
Thanks for tuning in to this episode of The MindShare PodCast with our special guest - Chief Creative Officer & CEO, the 'Brand Boss' himself - Bill Harper, as w
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