She is a Broker and Owner with RE/MAX Rouge River Realty Ltd., a family owned and operated brokerage established in 1987. As a second-generation Realtor she has been licensed since 2000, starting as a full-time salesperson before moving into brokerage management.
And as of the start of 2024, she is now also the President of the largest Real Estate Board in Canada, the Toronto Regional Real Estate Board.
Joining me on this episode of Season 6 of The MindShare Podcast is RE/MAX Broker Owner, and TRREB President – Jennifer Pearce.
4:28 * sales in 2023 were nothing like they were in 2022, how did the 2 markets compare, and what was the main driver of why such a significant change?
6:22 *is this market set up for buyers or sellers right now, and why?
9:16 *from the heated 2020-2022 market to what we just experienced in 2023… there’s always a silver lining somewhere, were there any positives that came out of this change we saw?
11:24 *what kind of market are we in?
14:48 *looking at the trends, even over the past decade, listings have either been flat or trending downwards, why is this problematic in the face of a growing population and how should everyone be using these insights to plan ahead?
17:23 *lots of speculation around rates, everyone believes they’re on their way down, will this spark prices to climb back up, will this increase activity, what do we feel will happen with the rates, and what reverberating impact will this have on the market?
21:37 *beyond the rates, we know that housing supply has been a long standing issue, with the continued increase in immigration, do we see an end in sight for this problem?
23:57 *as I mentioned earlier, first time home buyers are finding it impossible to get into the market, and people who already own a home, who work hard day in and day out are also finding it next to impossible to upgrade their home. With the extreme prices we already have, and the potential for rates to come down, do we see this issue being amplified making it even harder, or do we feel this may go the other way in providing opportunity?
25:21*do you believe more supply will help with affordability?
29:09 *do we have any control over increasing supply… what can we as an industry do?
32:03 *TRREB releases a Market Outlook and Year in Review report each year, when will that be available for everyone, where can they get it, and why should everyone who’s tuned in be sure to get themselves up to speed with the information that’s included in there?
39:01 *how should our REALTORS be thinking going into the year ahead, what advice do you have for everyone?
39:44 *why is it so important that now more than over they put an emphasis on personal connections with clients?
45:04 *let’s come back to this big question around planning, and what the future holds for our housing market, the people in our city, our province, and even our entire country, is this year a year where people will be making more moves than they did last year, or should we tread more cautiously and continue to have patience when it comes to buying and/or selling… is now the time to buy/sell?
46:40 *so we have the market repor
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