He is the founder & SEO Director of Break The Web, a Search Marketing agency focusing heavily on Search Engine Optimization and Paid Advertising.
His career in the SEO world dates back to 2010 when he was hit head first with the same issue many new business owners face: bringing in new leads & revenue.
This journey led him to find the SEO acronym and open a paradigm shift into the world of marketing.
Joining me on this episode of The MindShare Podcast is Founder & SEO Director of Break The Web Search Marketing Agency – Jason Berkowitz.
4:58 *before we get into the real meat of today’s show, I want to get some context about you going sky diving… I talk a lot about fear with my audience… what kind of emotions were running through you before your first jump… and then what did you realize about yourself after you finally actually jumped?
9:39 *back in 2010, it seems from your bio as if you were trying to grow a business, trying to bring in more leads, and increase your sales… and that’s when you realized you needed to get into SEO… can you share some more details about that one for us, set the stage here for today’s convo?
12:17 *what is SEO?
13:09 *is this something that more and more companies are getting involved with, or is it trending the other way because of other available solutions?
14:46 *what are some of the biggest myths about SEO?
16:52 *how does SEO tie into Google… to leverage how the algorithms work?
17:29 *what’s the difference between ON page and OFF page SEO?
22:13 *is SEO the same as running ads, whether it's banner ads, or youtube ads, or even social media ads… what’s the big difference everyone needs to be aware of?
24:17 *so how do I optimize for SEO, do I need to hire a company, can I do this on my own?
25:14 *what kind of average cost are we looking at to hire someone to do it for my business… can my small business even afford a strategy like this?
28:42 *how can I do my own SEO, and what kind of time would it take if I do it myself… should I even try?
32:37 *is SEO the be all and end all of increasing brand awareness online… what else should I be doing?
36:52 *do I need to have a really strong social media presence as part of my SEO strategy?
38:55 *if I do invest in SEO, what do I need to be doing to support it… what needs to be part of my marketing strategy, or even my daily routine?
41:12 *does google provide a list of what you need to do to maximize SEO?
42:27 *do I need to be creating a lot of content to make SEO work?
43:57 *is SEO different from country to country?
46:33 *what about my website, does it need to have all the fancy bells and whistles?
47:59 *am I making a huge mistake if I don’t leverage SEO to grow my brand… and in real simple terms what action steps do you suggest I do today after listening to this episode?
49:29 *let’s go back to the idea of fear when I asked you about skydiving… what would you say to anyone who is scared to explore this avenue for their business?
51:18 *how do you know its been a successful day for you?
52:49 *any final words
Get your FREE gift on my homepage at www.mindshare101.com just for tuning in!
I'd also be really grateful if you could take a quick second to go www.ratethispodcast.com/mindshare101 to rate the show for me.
And we haven't connected yet, send me a message!
Facebook: facebook.com/mindshare101
Instagram: instagram.com/davidgreenspan101
Youtube: youtube.com/@DavidGreenspan
Linkedin: linkedin.com/in/mindshare101