The MindShare Real Estate Podcast
Welcome to The MindShare PodCast. David Greenspan is your Host. He will poke, provoke, and make you laugh, while disrupting the "sheep mentality" one day at a time. This is the ultimate podcast for real estate and sales professionals seeking excellence in their careers while maintaining a fulfilling work/life balance. Join us as we explore strategies, insights, and tools, to help you excel in the real estate sales industry, while managing personal aspirations. From goal setting, to implementing effective systems, we cover strategies including time management, marketing, real estate, sales, mindset, and everything in between. Tune in to elevate your sales game like never before, and unlock all of your potential in both your career and personal life. This is real, blunt, no fluff, straight talk. This is The MindShare Real Estate Podcast.
The MindShare Real Estate Podcast
Branding with Impact: How to Build a Real Estate Business People Know, Like & Trust – with Special Guest: Christine George
Joining me on this week’s MindShare Podcast is Christine George, a nationally recognized real estate branding expert, Founder of Post & Beam Creative, and Host of the Know Like Trust for Real Estate podcast. She’s helped countless agents elevate their marketing, amplify their voice, and grow their sales by 25%–40% - just by building a personal brand that actually connects with people.
We break down the full branding journey - from uncovering your “superpower” to designing your visuals, crafting your messaging, staying consistent on social, and even launching authority platforms like a podcast or YouTube channel.
If you’ve ever said, “I don’t know what my brand really is,” or “I want to show up more consistently but don’t know how” - this one’s for you.
⏱️ Timestamps & Topics Covered
🧭 Personal Brand & Origin Story
4:58 – Christine’s journey from brokerage to branding to podcasting
8:26 – What “Know, Like, Trust” really means for realtors today
🎯 Personal Branding for Realtors
15:19 – Why personal branding is a must in 2025
18:10 – The biggest branding mistakes agents make
🎨 Visual Branding & Execution
30:24 – How to bring your brand to life visually
35:42 – Budget-friendly tools to make your brand look pro
📣 Content Marketing & Trust-Building
37:11 – Content marketing in 2025: what’s changed
41:20 – Balancing personal, property, and educational content
44:03 – One overlooked trust-building tactic you can do today
✅ Final Actionable Advice
58:16 – What to do if you feel stuck in your brand
1:00:53 – What to say to someone who says, “I can’t”
🔗 Connect with Christine George:
📲 Instagram: @ChristineGeorgeCreative
🌐 Website: www.postandbeamcreative.com
🎧 Podcast: Know Like Trust for Real Estate
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🎁 Get your FREE gift on the homepage - The Ultimate Marketing Bundle
💥 Learn more about joining the REVELution and redefining your real estate career
📲 Let’s Connect:
- Instagram: instagram.com/davidgreenspan101
- YouTube: youtube.com/@DavidGreenspan
- LinkedIn: linkedin.com/in/mindshare101
🎙️ This episode is sponsored by:
KiTS Keep-in-Touch Systems | REM Real Estate Magazine | REVEL Realty Inc.
Thanks for tuning in!