The MindShare Real Estate Podcast
Welcome to The MindShare PodCast. David Greenspan is your Host. He will poke, provoke, and make you laugh, while disrupting the "sheep mentality" one day at a time. This is the ultimate podcast for real estate and sales professionals seeking excellence in their careers while maintaining a fulfilling work/life balance. Join us as we explore strategies, insights, and tools, to help you excel in the real estate sales industry, while managing personal aspirations. From goal setting, to implementing effective systems, we cover strategies including time management, marketing, real estate, sales, mindset, and everything in between. Tune in to elevate your sales game like never before, and unlock all of your potential in both your career and personal life. This is real, blunt, no fluff, straight talk. This is The MindShare Real Estate Podcast.
The MindShare Real Estate Podcast
How Realtors Can Use Content to Build Authority and Close More Deals – with Real Estate Magazine (REM) Editor - Jordana Springgay
Struggling to get noticed in today’s noisy real estate market? You’re not alone - but the right content strategy can change everything.
In this episode of The MindShare Podcast, I’m joined by Jordana Springgay, Editor of Real Estate Magazine (REM), to break down how agents can create powerful content, amplify their message, and turn visibility into real business growth.
With over a decade of experience as a journalist for Canada’s top newsrooms in Toronto and Ottawa, Jordana brings a sharp lens to the real estate industry. Now leading REM, she’s on a mission to deliver the stories that matter to agents and brokers - and in this conversation, she shares exactly what makes content credible, influential, and actionable.
If you’ve been wondering how to build authority, grow your personal brand, and stand out from the crowd - this episode is for you.
🟢 Part 1: Quick Context – Inside Real Estate Media
4:26 – What drew Jordana to the real estate space
5:21 – Stepping into the Editor role at REM
9:29 – What makes REM different from other industry news
12:45 – The vision for REM going forward
🟡 Part 2: Content Creation for Realtors
18:44 – What kind of content realtors should focus on in 2025
25:32 – How to overcome the fear of showing up online
29:54 – What makes content credible and trustworthy
36:36 – How to start building relationships with local or industry media
🔵 Part 3: Leveraging Content for Business Growth
39:50 – What to do after you’ve been published or featured
42:59 – Common visibility mistakes agents make
🔴 Part 4: Trends and Future Opportunities
46:24 – What themes and stories agents should focus on in 2025
49:47 – Where real opportunities lie over the next 12–24 months
53:41 – What to say to anyone who says “I can’t”
🌐 Read REM online: realestatemagazine.ca
📲 LinkedIn: Jordana Springgay
💡 Episode Sponsored By
- KiTS Keep-in-Touch Systems – your ultimate marketing and lead-gen CRM
- REM Real Estate Magazine – Canada’s trusted source for real estate news
- REVEL Realty Inc. – redefining real estate with bold marketing, cutting-edge training, and a culture that empowers success
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