Why Now Is the Time to Double Down - Not Pull Back Artwork

The MindShare Real Estate Podcast

Welcome to The MindShare PodCast. David Greenspan is your Host. He will poke, provoke, and make you laugh, while disrupting the "sheep mentality" one day at a time. This is the ultimate podcast for real estate and sales professionals seeking excellence in their careers while maintaining a fulfilling work/life balance. Join us as we explore strategies, insights, and tools, to help you excel in the real estate sales industry, while managing personal aspirations. From goal setting, to implementing effective systems, we cover strategies including time management, marketing, real estate, sales, mindset, and everything in between. Tune in to elevate your sales game like never before, and unlock all of your potential in both your career and personal life. This is real, blunt, no fluff, straight talk. This is The MindShare Real Estate Podcast.

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The MindShare Real Estate Podcast

Why Now Is the Time to Double Down - Not Pull Back

August 22, 2025 • David Greenspan • Season 7 • Episode 349

In this episode of The MindShare Podcast, David Greenspan tackles the question every realtor is asking right now: Should you pull back or double down in today’s unstable market?

From prospecting strategies that actually work, to a reality check on the iPro Realty collapse, to the bigger implications of CREA’s new Realtor.ca ads - this episode gives you the playbook to stay resilient when others are retreating.

Because here’s the truth: MindShare = Market Share. If you aren’t building it now, you’ll be forgotten when the rebound comes.

🔑 Episode Highlights

Prospecting Framework: Two audiences, seven channels, and how to pick the 3–4 that will actually move your business forward.
Market Reality Check: Why the next 6–12 months will test every agent, and what the collapse of iPro Realty (2,400 agents, 17 branches) should teach us all.
CREA’s New Ads: What they mean for Realtor.ca, consumer trust, and YOUR brand power as an agent.
Building Resilience: Why consistency, education, and trust-building today will secure your position tomorrow.

🛠 Action Steps

Identify your two key audiences (sphere vs. farm / buyers vs. sellers).
Choose 3–4 consistent communication channels and stick with them.
Schedule prospecting into your daily plan — make it strategic, not emotional.
Educate your database around today’s real pain points: affordability, rates, and uncertainty.
Double down on building MindShare — because MindShare equals Market Share.

📰 Featured in This Episode

iPro Realty Shutdown: The $8–10M trust shortfall that forced RECO to step in — a reminder that no brand is too big to fail.
Big Brand Failures: From Blockbuster to Sears to Toys “R” Us — history proves what happens when companies stop innovating in tough markets.
CREA & Realtor.ca: Is this campaign about serving the consumer — or sidelining agents?

📢 Episode Sponsors

KiTS Keep-in-Touch Systems – Build a predictable pipeline with automated client marketing.
REM – Real Estate Magazine – Stay informed with the latest Canadian real estate news and insights.
REVEL Realty – Supporting the next generation of real estate professionals through mentorship and growth.

🙌 Get Involved

🎟️ Join us at the MindShare Mastermind in September (handful of seats left). DM David with the word “Mastermind” to reserve your spot.
🚴 Support the Ontario Realtors Care Foundation Ride for Shelter, raising funds and awareness for shelter-related causes across the province.

📲 Connect with David