The MindShare Real Estate Podcast

Why Most Brokerages Are Failing Their Agents — and What Leadership Has to Look Like Now

David Greenspan Season 8 Episode 369

The brokerage landscape is changing — and many leaders haven’t caught up.

In this episode of The MindShare Podcast, David Greenspan calls out a growing leadership gap in real estate brokerages and explains why agents are paying the price for it.

This conversation goes beyond brands, splits, and surface-level culture. David breaks down why training is still being treated as an expense instead of infrastructure, why “optional” training fails in real life, and why leadership — not logos — is the real reason agents are moving.

You’ll hear:

  • Why the traditional brokerage model is quietly breaking
  • How underinvestment in training leads to churn, stagnation, and frustration
  • The difference between offering opportunity and building structure
  • What real leadership must look like in 2026 and beyond
  • What agents should be demanding from their brokerages — and what owners must fix to stay relevant

This episode is supported by KiTS Keep-in-Touch Systems, the award-winning platform built to drive repeat and referral business through consistency, and REM Real Estate Magazine, Canada’s premier source for real estate news, analysis, and commentary.

If you’re an agent, broker, or owner navigating the next phase of this industry, this episode is required listening.

00:00 – Introduction
Why leadership — not branding — is the real issue

01:20 – The Brokerage Model Is Quietly Breaking
Why agent movement signals deeper problems

07:10 – Training Is Still Being Treated Like an Expense
Why this mindset is costing brokerages dearly

12:45 – Why “Optional” Training Fails
How optional standards create optional results

20:01 – Sponsor Break
KiTS Keep-in-Touch Systems & REM Real Estate Magazine

21:00 – What Real Leadership Looks Like Now
Systems, expectations, and execution over optics

28:30 – What Agents Should Be Paying Attention To
How to evaluate real support vs posturing

34:40 – Where the Industry Is Headed
Why leadership-driven brokerages will win

38:30 – Final Action Sequence & Close

🎯 KEY TAKEAWAYS

  • Agents don’t follow brands — they follow leadership
  • Training is infrastructure, not a perk
  • Optional training leads to optional standards
  • Culture without systems doesn’t scale
  • Brokerages that invest in execution will win the next cycle
  • Agents should expect structure, not slogans

🤝 EPISODE SPONSORS

KiTS Keep-in-Touch Systems
The award-winning keep-in-touch platform helping REALTORS® generate more repeat and referral business through consistent, strategic communication.

REM Real Estate Magazine
Canada’s leading real estate publication delivering in-depth news, analysis, and commentary for real estate professionals and industry stakeholders.

👉 Share this episode with a broker or agent who needs to hear what real leadership actually looks like right now.